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Components of Strategic Management Process
Strategic management process entails goal-setting, analysis, strategy formulation, strategy implementation and evaluation and control (Clayton, 2013).
The upper management engages in goal setting to enable them clarify the vision of the business. It involves defining short- and long-term objectives, identifying how these objectives are to be accomplished and customizing the process for the organization's staff so that each and every individual does the task he can succeed in (Clayton, 2013). The goals have to be detailed and realistic. They should also match the values of the organization's vision. The final step in this stage involves writing a mission statement that communicates an organization's goals to the shareholders and the staff.
Information gleaned from analysis shapes the next two stages of strategy management process. At the analysis stage much information and data relevant in accomplishing an organization's goal is gathered (Clayton, 2013). Analysis focuses on understanding the needs of the business as a sustainable entity, the business strategic direction and initiatives that help the business...
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